The Difference Between Headshots and Personal Branding Photography
Which one is for you?
Without fail, every headshot inquiry I receive states: “I need headshots that are professional, but not stiff. I want them to be relaxed and show my personality.” To which I respond, “Perfect - that’s what I do!” And then I ask, “What do you need them for? Where will you be using your new headshots?” Their answers reveal if they need headshots - or if they actually need personal branding photos.
HEADSHOT PHOTOGRAPHY
To best understand the difference, you can think of headshots as a traditional “head and shoulders” crop that focuses primarily on capturing what your face looks like. These images are typically used for profiles, bios, company websites and the like.
They tend to be more formal with a solid or neutral background to place the emphasis on your face. (Though I think it’s fun to modernize them a bit with your choice of clothing or a colorful background, if it aligns with the brand image you want to convey.)
Headshot photos show people what you look like.
PERSONAL BRANDING PHOTOGRAPHY
Personal branding photos go beyond headshots as they focus on capturing your whole essence - who you are, what you do, how you do it, etc. - in an effort to connect with others.
These are the photos you use to market your business.
Personal brand photography can include images of you, your product, your business location, your business tools, your team, your pets, your family and more. Collectively these photos tell the story of your brand, showcase your personality and, ultimately, help you connect with your ideal client or customer. They are used for your website, social media, blog, email newsletters, marketing materials and any other content you create for your business.
Whether you need headshots or personal branding photos will be determined by your goals and purpose.
Headshot Photography Overview
Focus: Primarily highlights your face and shoulders; focuses on what you look like
Purpose: Presenting a professional image of you
Setting: Typically features a neutral or plain background, minimizing distractions
Style: Follows a standardized and straightforward style to convey a professional appearance
Usage: Commonly used for professional profiles, bios, events and corporate communications
Session length: 30 to 60 minutes (depending on desired variety)
Frequency of updates: Typically less frequent, unless your physical appearance or professional style has changed
Personal Branding Photography Overview
Focus: Captures the personality, activities and details of your business and/or lifestyle; focuses more on what you do + what you want to be known for
Purpose: Connecting with others by showing who you are, what you do and why you do it
Setting: A variety of settings are often included, whether it's your natural surroundings or within a studio
Style: Embraces creativity and personality, allowing for a more relaxed and authentic representation
Usage: Great for websites, social media, blogs, email - anywhere you want to personally connect with your audience
Session length: Typically 3-6 hours, though it really depends on your needs
Frequency of updates: Once or twice a year depending on how often you need fresh content for marketing and social media
Headshot Photography client examples:
Personal Branding Photography client examples:
Headshots vs. Personal Branding Photos
To summarize, headshots serve as a concise and professional introduction, focused on a clear portrait of your face. Whereas personal branding photography is a storytelling experience, capturing you in a more holistic way, emphasizing connection and personalization. The choice between the two really depends on your goals and your intended use of the images, which I'm happy to help you figure out.
(And yes, I will always include headshots as part of your personal branding photography session if you need both!)
