Katie arranging colorful flower bouquet
Katie wearing pink overalls riding shopping cart full of disco balls in front of green backdrop
Katie laying on pink couch in colorful dress with green backdrop and colorful flowers

Katie Allgood - The Good Co.

SESSION BOOKED:
Essential Brand Session

SESSION GOAL: 
Create colorful, creative imagery to aid in positioning The Good Co. as a high-end, modern event rental vendor who provides fun and unique rentals + custom builds for unforgettable events.

BRAND WORDS: 

COLORFUL│PLAYFUL│ELEVATED│MODERN│UNIQUE

close up of pink overalls with patch that says The Good Co. and arm holding a paint roller

About the session:

Katie Allgood is the owner and creative visionary behind The Good Co., offering unique rentals and custom backdrops to elevate parties and events in Des Moines. With the help of her handy husband, Katie loves to customize backdrops, stages and styled seating areas specific to each unique event. She often has photos to share from her client’s branded events, but she had never had a branding photoshoot including HER.

This was her time to shine! She was full of creative ideas and knew she wanted her photoshoot to be colorful, playful and unique. I loved her vision for the pink shopping cart filled with disco balls. And incorporating her branded overalls and paint roller. She laughs about the fact that she almost always has paint on herself.

Katie in rainbow striped dress standing next to orange column that says The Good Co with flowers and green backdrop
cute and casual headshot of Katie in rainbow stripe dress

She always has a smile on her face as well. Anyone who knows Katie can’t help but picture her with a smile. I’ve gotten to know Katie over the years and I was looking forward to capturing her positive and playful energy in her brand photos, especially on a set she designed and styled herself.

We selected the Monroe event venue as the setting for Katie’s brand shoot as I knew it would be big enough to accommodate her styled set. And the main ballroom is so light and bright and full of windows letting us take full advantage of the natural light. (Plus, the ground level venue provided very easy access for loading the furniture and backdrop, saving time on the day of the shoot.)

I had so much fun creating these photos for Katie and highlighting what makes her shine on the custom set for her own brand this time. 

Katie wearing pink overalls and holding a paint roller out in front of her on green backdrop

“Not only did Jill take amazing photos and made me feel super comfortable in front of the camera. BUT she went above and beyond in helping me feel prepared for the shoot. She helped bring my vision to life and made sure I thought through important details. Definitely recommend working with Jill!!!”

Katie Allgood

THE GOOD CO.

PERSONAL BRANDING + HEADSHOTS

Are you ready to elevate your brand and your marketing with a library of strategic, custom images?

Let’s work together to create the photos your business deserves.

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