She sent me her brand identity kit she had already completed with her web designer and provided thorough answers to the personal branding planning questionnaire I had sent her. Both of these were super helpful to me in planning the perfect photos for her brand. After communicating via email, text and one in-person meeting prior to her photoshoot, we had determined the shoot locations, shot list and everything Elyse needed to bring that day to enhance her photos and highlight her supportive, positive personality.

The first of two locations we chose to shoot at in Des Moines was a private residence. Elyse loves her mornings where she spends time drinking hot tea, journaling, reading and planning from the comfort of her bed. As Elyse often works from home she wanted to showcase her daily activities in a home environment. She didn't want to use her own home as a location as it's darker colors don't reflect the lighter and brighter look she wanted to portray for her brand. I was able to find us the perfect location with a light-filled bedroom to show off Elyse's morning activities while also complementing the vibes of her brand.

The second location we used was The Whistler Studio in downtown Des Moines. This provided the opportunity for both traditional and creative headshots as they both serve a purpose on Elyse's website and social media. Our goal was to portray her professionalism while also highlighting her fun, artistic side and capturing how warm and approachable she genuinely is.

I had wonderful time photographing Elyse as she was very collaborative and easy to work with throughout the entire personal branding photography process. It brings me so much joy to see the photos I created being used throughout her website and social media. It really does make a difference in creating a cohesive brand image for yourself or your business.