Sarah Hanson - Janes
SESSION BOOKED:
Simple Session
SESSION GOAL:
To capture the love and joy that lives in the shop - enjoyed and shared daily by Sarah and her mom
BRAND WORDS:
EARTHY | PLAYFUL | JOYFUL | WELCOMING | WARM
About the session:
Like so many small businesses, Janes is run by a very lean team of Sarah Hanson and her mom, Jennifer. They do it ALL. And when the shop is only closed one day a week, they need that day to rest. I created my 30 minute Brand Photography Mini Sessions for busy small business owners like Sarah. Her business has a physical location, so no location scouting or studio booking was required. And since her shop is always tidy and clean before it opens each day, it is naturally photo-ready. All Sarah and Jennifer had to do was arrive a little early one morning and we knocked out a variety of photos before the shop opened.
Owner Sarah Hanson updates Janes' website and social media with new products daily from clothing and blankets to toys and books. She never has a shortage of amazing products to share, especially because new products and styles drop every season. What she was lacking, however, was photos of herself and her mom, and their joy that lives in the shop. Sarah told me, "I would love for [people] to see how much my mom and I enjoy being in the space, being together and I want everyone that sees the photos to feel welcome in this space."
I had also asked Sarah what type of content her social media followers respond to best and she said, "Anything that shares my personality gets the best response. They of course love the children's clothes and products, but they also love learning about who runs the store. I find myself enjoying the same things from brands I follow."
Besides directing Sarah and her mom where to stand and when to look at me, I simply documented them doing the things they do every day - packing orders, straightening hangers, checking email. I was able to capture them in their element while they were actually getting some real work done.
One of the biggest compliments I got from Sarah afterwards was that I made the experience for her so comfortable, light and fun. This is my goal for every session I shoot!
“I can’t stress enough how lovely it was to come in a half hour early, get the shoot done and get on with the day!”
Sarah Hanson
JANES
PERSONAL BRANDING + HEADSHOTS
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