Jess doesn't have a physical storefront, and neither her home kitchen nor commercial kitchen were ideal for a photo shoot, so it was worth the additional cost of renting a private studio to create the photos Jess wanted. We used one of my go-to Des Moines photography studios where we could execute and capture her simple, clean and light-hearted brand style.

Knowing we would be limited on time, I worked with Jess to identify 2-3 outfits for her 30 minute headshot session. I sent her my Brand Photography Client Guide full of tips of how to prepare and what to wear. I gave her suggestions on colors and accessories based on the answers she provided in her brand questionnaire and I provided feedback on outfits she texted me from home. So by the time we met, outfits were set (along with some backups) and we were ready to go. Plus, Jess brought along the most beautiful apron that was easy to layer on as another outfit option!

Again, since we only had 30 minutes, I knew we couldn't incorporate a table elaborately styled with all of Jess' incredible dessert displays. (That set up alone would take 30 minutes.) Instead, we were focusing primarily on creating lifestyle headshots for Jess during this Mini Branding Session so she brought along her two signature desserts - macarons and "pop tart" hand pies.